Philosophy

 

From the beginning demi ds was conceived with the notion to make beautful shirts with integrity, that were expertly made by tailors .

Within our season-less collections our aim is to create a brand around contemporary yet timeless luxury pieces that can be integrated into any wardrobe.

Our values are in solid personal connections that begin with the pattern maker, the fabric house, the button maker, our fastidious workroom of tailors and most importantly our loyal clients. Even our point of sale printers are a family owned business that have a legacy of quality like our own. 

We strive to maintain our own ecosystem in an industry that can have such disregard for sustainability .

With pattern makers accredited by Ethical Clothing Australia ( ECA ) we are proud to be an advocate for slow fashion with ethical processes in our practice.

We choose not to use factories that work in large quantities and compromise quality. Every demi ds piece is made in our atelier in Hong Kong with expert care.

We don’t work to seasons.

We aren’t driven by trends.

We make carefully considered unique pieces.

Timeless and forever.

   Classic, sexy and versatile